“OUR LOVE FOR PIZZA HAS NO LIMITS”. DOMINO’S PIZZA

The new Domino’s Pizza Loyalty program gives you «pizza points» for any pizza you eat and take a pic, yeah, literally, even Pizza Hut’s, even your local Italian pizza, your homemade pizza, any! So, while I was gobbing myself up in «another pizza,» I thought that a concept like «our love for pizza has no limits» and turning Domino’s employees into the prescribers of other competitor’s pizzas could be a good idea to launch this unloyal-loyalty plan.