We spend an average of three hours a day on social networks. But most of us would argue that “don´t have time” to hang with friends in real life. “We have to meet more often” was the concept created for this beverage brand that recalls us the importance of spending more time with our loved ones.
TV/DIGITAL CONTENT
MOBILE PHONES CAN´T HUG YET
Abrazos: ¿Se te ocurre una mejor manera de celebrar un reencuentro? #TenemosQueVernosMás pic.twitter.com/qWIYR0AxWX
— Ruavieja (@Ruavieja) 22 de diciembre de 2017
THERE ARE GESTURES THAT NO EMOJI CAN EXPRESS
Hay gestos que ningún emoticono puede expresar… Te deseamos una #nochevieja llena de abrazos, besos y reencuentros. #Feliz2018 #tenemosquevernosmás pic.twitter.com/sAobC7pupz
— Ruavieja (@Ruavieja) 31 de diciembre de 2017
No app should tell you your friends’ last updates
Que la tecnología no nos separe, que nos una lo importante
#TenemosQueVernosMás pic.twitter.com/vDc6zPv5zg
— Ruavieja (@Ruavieja) 27 de febrero de 2018
DIGITAL ACTIVATION
Why every Xmas we say “we have to meet more often” and then we never do it?
Would you dare to compromise genuinely to do it? “Tweets before a notary” was a digital activation that invited people to write a tweet mentioning the people they want to see more often in a specific period, signed before a notary, to force both of them to fulfill the encounter. Click through the image to see the full video.
¿Te comprometes a ver más a los tuyos escribiendo un Tweet ante notario? #TenemosQueVernosMás #FelizNavidad pic.twitter.com/0uDnuwflmX
— Ruavieja (@Ruavieja) 23 de diciembre de 2017
Silver | Best Product Campaign 2018
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