We spend an average of three hours a day on social networks. But most of us would argue that “don´t have time” to hang with friends in real life. “We have to meet more often” was the concept created for this beverage brand that recalls us the importance of spending more time with our loved ones.
MOBILE PHONES CAN´T HUG YET
— Ruavieja (@Ruavieja) 22 de diciembre de 2017
THERE ARE GESTURES THAT NO EMOJI CAN EXPRESS
— Ruavieja (@Ruavieja) 31 de diciembre de 2017
No app should tell you your friends’ last updates
— Ruavieja (@Ruavieja) 27 de febrero de 2018
Why every Xmas we say “we have to meet more often” and then we never do it? Would you dare to compromise genuinely to do it? “Tweets before a notary” was a digital activation that invited people to write a tweet mentioning the people they want to see more often in a specific period, signed before a notary, to force both of them to fulfill the encounter. Click through the image to see the full video.
— Ruavieja (@Ruavieja) 23 de diciembre de 2017
Silver | Best Product Campaign 2018