Danielle

Christmas Lottery is a beloved brand in Spain, and a long-awaited campaign since its advertising budget comes from all Spaniards. Every year this project becomes a creative challenge because it’s not only about creating exciting content but about increasing sales figures that are already millionaires. So we we wrote an alien’ fairy tale of 20 minutes altogether with the Oscar-winning director Alejandro Amenábar which premiered in a cinema theatre. The experience was completed with a lot of strange phenomena and sci-fi events that happened around.