Christmas Lottery is a beloved brand in Spain, and a long-awaited campaign since its advertising budget comes from all Spaniards. Every year this project becomes a creative challenge because it’s not only about creating exciting content but about increasing sales figures that are already millionaires. So we we wrote an alien’ fairy tale of 20 minutes altogether with the Oscar-winning director Alejandro Amenábar which premiered in a cinema theatre. The experience was completed with a lot of strange phenomena and sci-fi events that happened around.
CASE-STUDY
SHORT FILM
THE “SHE” VERSION
THE “HE” VERSION
POSTERS
El Sol/ San Sebastián 2018
Bronze | Integrated campaigns
Bronze | Digital and Mobile
CdeC
Bronze | Ideas 2018
Work selected for the yearbook
Bronze | Integrated campaigns
Bronze | Digital and Mobile
CdeC
Bronze | Ideas 2018
Work selected for the yearbook