ikea

Friends of the Terraces

Ikea

Friendsoftheterraces.org is a non-profit organisation, whose sole aim is to make people enjoy its terraces and balconies. Because having a terrace and not making the most of it in summer, is almost a crime. This campaign proposed you to denounce online these relatives, friends and neighbours that had abandoned their poor terraces and helped to solve this problem, sending them the oculus google cardboard and a video link so that they could see how if you give a little love to your terrace, she will give you lots of life experiences in return.

Teaser

Resolution

Video Case

IKEA-ENG-1_sIKEA-ENG-2_s

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El Sol /San Sebastian 2016
Silver | Integrated campaigns
Silver | Best use of Multimedia

Effie Awards 2016
Gold | Business Communication 2016

Anuario CdeC 2016
Cdc awards. Ideas 2016