memoria

1 Gb of Memories

Afal. The Spanish association for families of Alzheimer sufferers.

Alzheimer erases little by little your brain contents and memories: the date of your birthday, how you met your wife and even your own name. Afal needed to get funds and raise awareness about this disease. The website www.regalamemoria.com was built to sell USB memory flash bracelets, to engage young people in this “old people” issue.

GUERRILLA

CASE STUDY

THE “GIVING MEMORY” FLASH DRIVE BRACELET


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Cannes Lions 2010
Bronze Lion | Promo & Activation Internet Film

The Cup
Echo Awards | Best Social Campaign of the Year

El Sol/San Sebastián
Bronze | Marketing promocional

Fiap
Bronze | Radio

Club de Creativos
Silver 2010

El Ojo de Iberoamérica
Gold | Film
Gold Best Local Television Spain
Gold Best Local Radio Spain

Premios Imserso “Infanta Cristina” a la Comunicación Social