The Spanish Football Team became a legend, after winning the three most important titles in a row. But their most difficult challenge was the Brazil World Cup: defending their title as World Champion. That is why, through this campaign and a website, Cruzcampo asked something just as difficult of the Spaniards: that they lend their fans’ hearts to the team to take to Brazil. In exchange, if Spain wins, they promise to return that same heart with one more star on it to all of those who participated; and if they lose, the players will return their “broken hearts” to their fans.

CASE STUDY

THE PRE-WORLD CUP TV AD