The core idea behind this radio campaign consists of the customer service manager making phone calls to real clients who have recently stayed at an NH hotel, in order to gather and record their spontaneous reactions live on the phone.
CASE STUDY
Cannes lions 2011
Bronze lion | Radio Mari Carmen Gómez
Bronze lion | Radio Valentín Pizarro
Bronze lion | Radio Vicente Loureiro
El Sol/San Sebastián 2011
Silver | Radio
Fiap 2012
Golden sun | Radio campaign
Gold | Radio Mari Carmen Gómez
Silver | Radio Valentín Pizarro
Silver | Radio Vicente Loureiro
El Ojo de Iberoamérica
Gold | Radio
Eurobest 2011
Bronze | Radio
Bronze lion | Radio Mari Carmen Gómez
Bronze lion | Radio Valentín Pizarro
Bronze lion | Radio Vicente Loureiro
El Sol/San Sebastián 2011
Silver | Radio
Fiap 2012
Golden sun | Radio campaign
Gold | Radio Mari Carmen Gómez
Silver | Radio Valentín Pizarro
Silver | Radio Vicente Loureiro
El Ojo de Iberoamérica
Gold | Radio
Eurobest 2011
Bronze | Radio