The insight that “true innovation sets you free so you can focus in what really matters” was simplified into a bold provocative statement, “Forget the car”. The new A8 single purpose is to simplify your daily life so you can spend more time on the most important things in life, like… like… well, you know better than anyone else. It’s your life.
This bilingual website for the American Ad Council and The Alzheimer’s Association provides education, resources, and tools to detect early signs of Alzheimer’s in your loved ones, start that difficult conversation and find help. I got to know and interview five families and commissioned two Oscar winners, the artist Bastien Dubois and the musician Gustavo Santaolalla, to bring their stories to life. It won a Webby Award in 2020, voted by the Public across the World during the lockdown.